Emart24 Increases Seasonal Box Fruits... Selling Seongju Chamoe

Emart24 is selling Seongju Chamoe (6-piece box), jointly planned with Nonghyup.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 24th that it will sell Seongju Chamoe (6-piece box), jointly planned with Nonghyup.

Seongju Chamoe is a premium grade product with a sweetness of over 10 Brix and a size of more than 333g. To commemorate this launch, it will be sold at a 50% discounted price of 15,000 won from the 1st to the 7th of next month, and at a 33% discounted price of 20,000 won from the 8th to the 30th. Individual purchases are also available. From the 1st to the 7th, two pieces can be purchased for 5,000 won, and from the 8th to the 30th, three pieces can be purchased for 10,000 won.

Cheongsong Bojogae apples (4 pieces) will also be introduced. Bojogae apples have no difference in taste or freshness compared to regular apples but have slight blemishes, allowing them to be offered at a budget-friendly price.

Recently, convenience stores have emerged as a nearby source for purchasing fruit. In particular, sales of large-capacity fruit products with 4 or more pieces have significantly increased compared to the 1-2 piece small-pack products, which were the main fruit sales items at convenience stores. In fact, the sales growth rate of large-capacity fruit products with 4 or more pieces recorded 128% in 2019 and 125% in 2020. On the other hand, the growth rate for 1-2 piece small-pack fruit was 14% in 2019 and -16% in 2020.

Starting with this Seongju Chamoe, Emart24 will hold a ‘Fruit of the Month’ event every month, offering fruits recommended by buyers at discounted prices. This strategy aims to increase customer attention and lead to purchases through marketing that recommends various fruits.

An Emart24 official said, “Customers looking for fruit at convenience stores are increasing due to the advantage of being able to purchase medium to large-sized household fruits at affordable prices and nearby locations,” adding, “We plan to enhance customer satisfaction by providing seasonal fruits through ‘Fruit of the Month’ at affordable prices in addition to regularly offered fruits.”

This content was produced with the assistance of AI translation services.