New Target Audience "Capturing the Hearts of Women"

Female Golfers Emerging as Key Customers, Rush for Functional and Stylish Designs, FootJoy, Titleist, Mizuno, Callaway 'Gaining Popularity'

As the 'Number 1 Golf Shoe,' FootJoy is also putting effort into apparel to capture the hearts of women.

[Asia Economy Reporter Now Rae Noh] The economic leadership within households is shifting to women.

Golf is no exception. This is why female golfers have recently emerged as the main customers. The golf industry is also introducing various new products to capture the hearts of female golfers. FootJoy (FJ), famous for golf shoes, is putting effort into apparel as well. The main concept for the 2021 S/S season apparel is ‘Mixture.’ It is impressive how performance, field, street mood, pastel tones, and trends are mixed with neon colors. It’s a vibrant field styling.

Versatile is a series that utilizes Calm-tech elements. Its design features the ability to transform and be worn in various ways according to individual preferences or situations. Spectrum consists of three items that highlight different concepts and color senses. Hyperflex creates trendy and flexible fashion based on golf shoes. It includes oversized & cropped tops, high-waisted skirts, and skinny pants.

The concept of Titleist Apparel is ‘The Magic of Clothes.’ The Tour Fit line features a ‘Modular Design’ to prepare for sudden weather changes in spring. This is to achieve excellent performance in actual play. The reversible jacket is made with silver and black on each side; the silver reflects light while the black absorbs it. The knit cardigan comes with a detachable windproof cape over the mesh fabric on the back, making it useful on windy days.

Mizuno Golf has released the JPX921 Forged Lady. It is the ‘ultimate in distance and forgiveness.’ It is newsworthy as the world’s first integrated forged line. By adopting high-strength Chromoly 4120 material, it enables great distance with fast ball speed. The face thickness is 0.5mm thinner than the previous model, and the sweet spot is 6.4% wider. The swing weight is designed to suit the swing speed and style of female players, making it easy and comfortable to increase distance.

Callaway Golf has launched the women-only premium full set ‘Reva.’ This club was created for more enjoyable and beautiful rounds for female golfers. The combination of black and premium rose gold colors further emphasizes beauty on the field. You can also find Odyssey’s masterpiece Stroke Lab No.7 putter, proven on tour. It includes a well-equipped set with a caddie bag, Boston bag, and head covers designed exclusively for Korean female golfers.

This content was produced with the assistance of AI translation services.