810 Million Views 'Pinkfong Baby Shark' Promotes LG Health Care Appliances Benefits

SmartStudy and 'Take Care of Our Home with Health Management Appliances!' Video Production
Introducing 6 Types: Styler, Wash Tower, Steam Dishwasher, Water Purifier, Air Purifier, and Electric Range

LG Electronics introduced the advantages of LG health care appliances in a fun way using SmartStudy's representative content character, 'Pinkfong Baby Shark,' in the video 'Health Care Appliances, Take Care of Our Home!' Video introduction image [Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 23rd that it has produced a video titled "Take Care of Our Home with LG Health Care Appliances!" featuring the popular children's song 'Pinkfong Baby Shark' to showcase the advantages of LG health care appliances.

In the video, Pinkfong Baby Shark characters introduce six LG health care appliances in sync with the song: Objet Collection Styler, Wash Tower, Dishwasher, Water Purifier, PuriCare 360˚ Air Purifier Alpha, and Dios Electric Range. The storyline includes Baby Shark happily removing dust and bacteria from clothes using the Styler after returning home from an outing, and Mommy Shark expressing satisfaction with the Wash Tower's dryer that dries wet towels to a fluffy state.

Pinkfong Baby Shark is the flagship content of the global content company SmartStudy. The Pinkfong Baby Shark exercise video produced by SmartStudy is the most viewed content on YouTube worldwide, recently surpassing 8.1 billion views. LG Electronics explained that it combined the unique personalities of Pinkfong Baby Shark characters with the features of LG health care appliances to inform consumers about the products in a familiar and entertaining way.

This video can be viewed on the Pinkfong Korean YouTube channel, Facebook, Instagram, and the mobile PinkfongTV app. It is also featured on LG Electronics' official YouTube channel, Naver TV, Facebook, and the LG Electronics Membership app. LG Electronics and SmartStudy announced plans to conduct various marketing activities targeting family customers starting with this video.

This content was produced with the assistance of AI translation services.