Galleria Department Store Secures Domestic Rights for US 'Fred Segal'... Expanding New Brands

Fred Segal logo.

[Asia Economy Reporter Lim Chunhan] Galleria Department Store announced on the 23rd that it will open the American lifestyle select shop ‘Fred Segal’ on the 5th floor of the West building at Apgujeong Luxury Hall on the 26th as a new brand import business.

Fred Segal, with a history of over 60 years, started in the 1960s in West Hollywood, LA, USA, and gained great popularity initially with jeans. Since then, it has collaborated with various artists, musicians, and designers to offer products across diverse categories. Especially, by selling unique brands and items only found in LA, it attracted visits from famous Hollywood stars and became a famous shopping destination that must be visited in LA.

Fred Segal, introduced by Galleria, offers lifestyle products in various categories including fashion, streetwear, and lifestyle brands from the US and Europe, as well as a cafe, luxury candy boutique, and Fred Segal private brand. The American premium reselling shoe select shop Stadium Goods will open as a shop-in-shop, exclusively showcasing items never before seen in Korea, expected to attract attention from shoe enthusiasts. Additionally, Galleria will release collaboration products with LA street designer brand DRX.

Also introduced is the Super73 electric bicycle, designed inspired by classic motorcycles. Super73 is an LA electric bicycle brand popular among famous celebrities overseas and gained popularity through overseas direct purchase in Korea. The carpet and rug brand Norin Sibrook, a third-generation brand from New York, is known for its carpets produced in Tibet, famous for carpet manufacturing, featuring excellent quality and unique designs.

There are also new contents available only in Korea. Sugarfina, an LA luxury candy boutique started in 2012 in Beverly Hills, USA, with the concept of a candy boutique for adults, will be introduced for the second time in Asia.

A Galleria Department Store official said, "Fred Segal, which has been loved for a long time in the US, is expected to establish itself as a new lifestyle content in the luxury hall as it is introduced to domestic customers.”

This content was produced with the assistance of AI translation services.