‘Thrilling Riding in Urban and Natural Settings’... Cello Launches New Brand Advertisement On Air
Stimulating Riding Desire with First-Person Perspective Videos That Feel Like Direct Experience
Performance bicycle brand Cello announced on the 22nd that it will air a new brand advertisement in 2021. Photo by Cello
View original image[Asia Economy Reporter Kim Heeyoon] Performance bicycle brand Cello announced on the 22nd that it will air a new brand advertisement in 2021.
According to Cello, this advertisement uses the first-person live broadcast camera technique called 'POV (Point of View)' in line with the brand slogan 'RIDER FOCUSED,' giving viewers the feeling that they are actually riding a bicycle through various urban and natural landscapes.
Additionally, Cello stated that the advertisement harmoniously arranges the products and terrains according to the characteristics and personalities of road bikes and mountain bikes, enhancing realism and immersion.
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A Cello representative explained, "This advertisement was created with a focus not only on introducing the products but also on making everyone feel the charm of riding and stimulating the desire to participate."
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