FreshEasy Collaborates with Goraesa to Launch 4 Types of Meal Kits
[Asia Economy Reporter Lim Hye-seon] Fresh Easy announced on the 22nd that it has collaborated with Busan fish cake brand Goraesa to launch four types of meal kits.
Fresh Easy is introducing premium handmade fish cakes from 'Goraesa Fish Cake' as meal kits, allowing customers to conveniently enjoy various dishes such as hot pot, jjambbong, and soup at home.
The products include 'Fish Cake Beef Brisket Udon Hot Pot,' known for its rich umami flavor, 'Beef Brisket Fish Cake Noodle Jjambbong,' featuring spicy flavors blended with secret seasoning on fish cake noodles, as well as 'Fish Cake Soup' and 'Spicy Fish Cake Soup.'
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Meanwhile, Fresh Easy operates an 8,000-pyeong-scale fresh home meal replacement (HMR) specialized production facility and distribution capabilities, conducting a convenient meal publishing business that commercializes recipes from famous domestic dining brands and small business owners. Currently, it is releasing representative menus of 'Baeknyeon Gage' small business owners as meal kits and offering processed meat products from local restaurants such as Haeundae Amso Galbi, achieving consecutive early sell-outs on home shopping channels and launching various publishing products.
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