Shinsegae Food Collaborates with 'Doctor Kitchen' to Launch 'Collagen Bread'

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food announced on the 22nd that it has partnered with the dietary therapy research company 'Dr. Kitchen' to launch a meal replacement health bread called 'Collagen Bread.'

Shinsegae Food recently focused on the increasing consumer interest not only in health but also in inner beauty, noting that consumers seeking collagen are growing as much as those looking for vitamins. Collagen is recognized as a nutrient that helps not only with simple skin beauty but also with muscle and vascular health, and it must be continuously consumed to maintain youthfulness. Accordingly, Shinsegae Food collaborated with the dietary therapy research company 'Dr. Kitchen' to incorporate collagen into bread, a commonly enjoyed meal replacement, making it easy to consume collagen daily while offering both taste and nutrition in a healthy bread.

'Collagen Bread' is bread with 4,650 mg of premium low-molecular fish collagen, which has high absorption in the body, added per pack. Despite the high collagen content, the bread retains its soft texture and flavor, and compared to regular bread, the protein content is increased by 25%, while sugars are reduced by about half.

'Collagen Bread' is sold at bakery stores operated by Shinsegae Food within E-Mart, including 'E-Bakery,' 'Milk & Honey,' 'Boulangerie,' and 'Day & Day.' The price is 4,480 KRW (420g).

A Shinsegae Food official said, "We hope consumers can both intake nutrition and take care of moist and firm skin health with 'Collagen Bread' during the changing seasons," adding, "We will continue to introduce new concept breads that provide both taste and nutrition in response to the increasing trend of health-conscious consumers."

This content was produced with the assistance of AI translation services.