Dongwon Home Food Launches 3 Ready Meals in Collaboration with 'Simbanggol Jubu'

[Asia Economy Reporter Lim Hye-seon] Dongwon Home Food announced on the 22nd that its online grocery market 'The Banchan&', operated by the company, has collaborated with cooking YouTuber ‘Simbanggol Jubu’ to launch three types of Korean home meal replacements (HMR) based on traditional Korean meals. The products include Country-style Pork Jjageuli, Mackerel Pike Kimchi Pancake, and Pork Back Ribs Kimchi Stew.

‘Simbanggol Jubu’ is a cooking YouTuber who presents various Korean recipes with the concept of countryside meals and home-cooked food, using healthy ingredients including vegetables grown personally. The Banchan& directly received cooking methods embodying the food philosophy of YouTuber ‘Simbanggol Jubu’. In particular, instead of using sugar, they added ginger syrup, a secret recipe of ‘Simbanggol Jubu’, to reproduce not only umami but also the unique taste of Korean cuisine.

‘Country-style Pork Jjageuli’ is an HMR product where a generous amount of pork, various vegetables, and seasonings are well blended, made based on a popular recipe from ‘Simbanggol Jubu’ that recorded 1.4 million views on YouTube. ‘Mackerel Pike Kimchi Pancake’ and ‘Pork Back Ribs Kimchi Stew’ use domestically produced kimchi combined with mackerel pike and pork back ribs respectively, simmered for a long time to bring out a spicy yet natural umami flavor of the ingredients. The prices are 10,000 won, 9,500 won, and 20,000 won respectively.

To commemorate the collaboration with cooking YouTuber ‘Simbanggol Jubu’, The Banchan& will hold a quiz event from the 23rd to the 30th. Customers who answer questions related to ‘Simbanggol Jubu’ on The Banchan& website will be eligible to receive various prizes.

This content was produced with the assistance of AI translation services.