Launch of the Jebipyo Paint x 4XR Collaboration Product

Selling Retro-Style Jebipyo Paint Fashion Items

Jebipyo Paint-4XR Collaboration Product.
Photo by Gangnam Jebisco

[Asia Economy Reporter Kim Jong-hwa] Gangnam Jevisco Co., Ltd. announced on the 22nd that it will carry out a 'Jebipyo Paint Collaboration' together with the fashion apparel brand 4XR.

Jebipyo Paint is a domestic representative paint brand founded by Gangnam Jevisco in 1945 and used until 2015. It is now renamed and used as 'Jevisco.' Through this collaboration, Jevisco aims to share the nostalgic emotions of childhood with consumers while promoting that Jevisco is the new name of Jebipyo Paint.

This collaboration with 4XR, a fashion apparel brand of Tgreen Co., Ltd., is inspired by the classic Korean novel Heungbujeon, featuring the swallow, a symbol of luck and the emblem of Jevisco. The collaboration presents photo shoots creating a unique atmosphere combining traditional Korean images and foreign models, and plans to launch various products such as Jebipyo Paint sweatshirts, short-sleeve T-shirts, eco bags, and frames.

The Jebipyo Paint collaboration products will be available from the 22nd through the 4XR online shopping mall and offline stores, with events offering paint and related accessories as gifts. Additionally, they will be introduced on Musinsa, the largest online fashion mall in Korea, starting from the 25th.

A representative of Gangnam Jevisco Co., Ltd. said, "Through this collaboration product expressing the retro sensibility of Jebipyo Paint combined with 4XR's pop art image, we hope to evoke nostalgia among middle-aged consumers and introduce the new name 'Jevisco' of Jebipyo Paint to customers in their teens and twenties." He added, "Jevisco will continue to prepare various activities that allow customers to feel close and familiar with the brand."

This content was produced with the assistance of AI translation services.