Hyundai Motor's 'Xcient Hydrogen Electric Truck' Runs 400km with Hyukoh

Hyundai Motor Company 'Xcient Hydrogen Electric Truck'

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company announced on the 22nd that it has partnered with the band ‘HYUKOH’ to promote the value of hydrogen, a sustainable energy source.

Hyundai will support HYUKOH’s online concert, which will be broadcast worldwide over two days from the 27th to the 28th, with its large hydrogen fuel cell truck, the ‘XCIENT Fuel Cell’.

This sponsorship was made as part of Hyundai’s efforts to continue the journey of eco-friendly commercial vehicles in the global market, building on the successful European entry of the XCIENT Fuel Cell truck, which was the world’s first mass-produced hydrogen fuel cell truck exported to Switzerland in July last year.

The teaser video released on Hyundai’s official social media channels on the day showed HYUKOH loading sound equipment onto the XCIENT Fuel Cell truck and moving.

HYUKOH had planned a large-scale world tour across 42 cities in 19 countries following the release of their album ‘Sarang-euro’ in January last year, but due to COVID-19, they prepared this online concert instead.

The XCIENT Fuel Cell truck provided to HYUKOH boasts excellent product quality, capable of traveling approximately 400 km from Seoul to the filming location in Gyeongju on a single charge, with ample cargo space to accommodate various equipment.

In particular, this concert was organized with an eco-friendly concept, adopting songs from the album ‘Sarang-euro’, which was produced with minimal plastic, as the main playlist and using the hydrogen fuel cell truck as the means of transportation to reduce pollutant emissions, adding significance to Hyundai’s future vision pursuing sustainability.

A Hyundai Motor Company official said, “We expect this sponsorship to be a great opportunity to showcase the outstanding technology of the XCIENT Fuel Cell truck to global customers,” and added, “Hyundai will continue various marketing activities to promote the global leadership of hydrogen fuel cell commercial vehicles along with the expansion of hydrogen fuel cell truck adoption.”

HYUKOH’s online concert will be broadcast to customers who have reserved tickets through Interpark Ticket and DICE websites.

This content was produced with the assistance of AI translation services.