Lotte Department Store Gwangju Hosts 'Traditional Liquor Gathering' Our Alcohol Journey Event

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch (Manager Na Yeon) has prepared an event called ‘A Journey to Discover the Taste of Korea’s Traditional Liquors’ to introduce a variety of regionally distinctive traditional liquors in one place, following the spread of home drinking and solo drinking culture due to the prolonged COVID-19 pandemic.

According to Lotte Department Store Gwangju on the 21st, this event, held at the special Food Avenue section on the basement first floor until the 25th, showcases over 40 types of traditional Korean liquors from across the country, including Haenam Haechang Makgeolli, Goheung Yujaju, representative traditional liquors from our regions, as well as Chusa Baek from Yesan, Chungnam, Jinmaek Soju from Andong, Gyeongbuk, and Munbaeju from Gimpo, Gyeonggi.

Notably, Haenam’s Haechang Makgeolli, a premium takju with a high rice content and relatively high alcohol content for makgeolli, is sold for 19,500 KRW (900㎖), and Gokseong’s Sihyangga, a takju made from eco-friendly rice and Gokseong taro, featuring a soft sweetness and the spicy finish of taro, is sold for 8,600 KRW (500㎖).

Also featured is North Korean-style home-brewed liquor. Nongtaegi, a traditional liquor made to avoid North Korea’s crackdown on illicit alcohol, characterized by the aroma of rice reminiscent of old soju and a rough flavor, is sold for 8,600 KRW (375㎖), and Taejwajugold, which includes clean chili seeds and boasts a savory nuruk aroma and the spicy flavor of chili seeds, is sold for 36,500 KRW (400㎖).

Na Yeon, manager of Lotte Department Store Gwangju Branch, said, “There are many excellent traditional liquors with distinctive tastes and aromas from each region in Korea,” and added, “We hope this event will help expand the market for our traditional liquors, including those from the southern provinces.”

This content was produced with the assistance of AI translation services.