GS Supermarket Sees 457% Increase in 1-Hour Delivery Sales... Samgyeopsal and Daewang Salmon Sushi Popular

GS Supermarket (GS THE FRESH, GS The Fresh) has seen a 457% increase in delivery sales compared to the initial introduction of its one-hour delivery service.

[Asia Economy Reporter Lim Chunhan] GS Supermarket (GS THE FRESH, GS The Fresh) announced on the 21st that its one-hour delivery service, introduced from the 1st to the 20th of this month, has seen sales increase by 457% compared to the initial launch period. According to delivery service sales data, the peak times were 11 a.m. and 5 p.m. The most popular products were samgyeopsal (pork belly), daewang yeoneo chobap (king salmon sushi), strawberries, and whole chicken, in that order.

Unlike the main usage hours of in-store customers, which are from 4 p.m. to 8 p.m., delivery requests were highest between 11 a.m. to 12 p.m. and 5 p.m. to 6 p.m. At 11 a.m., over 40% of the daily delivery orders in the prepared food category were concentrated on items like daewang yeoneo chobap and octopus balls. At 5 p.m., the livestock category, including samgyeopsal and whole chicken, accounted for more than 60% of the daily order amount, while ingredients such as eggs and vegetables made up over 80% of orders.

GS Supermarket is holding a Black Fried Day event for online delivery customers every Friday, Saturday, and Sunday throughout March. Customers can purchase four types of chicken?market garlic fried chicken, which ranks first in GS Supermarket’s chicken category sales, Matdongnae Dakgangjeong (sweet crispy chicken), Ttaengcho Mayo Chicken (spicy pepper mayo chicken), and Black Garlic Chicken?for 10,000 KRW each. All customers who make a purchase will also receive pickled radish as a gift.

A GS Supermarket representative said, “The one-hour delivery service, which started last year, has become well recognized by customers and established itself as a short-distance delivery service. We will actively leverage GS Supermarket’s proximity to customers and make various efforts to establish it as an omnichannel shopping platform.”

This content was produced with the assistance of AI translation services.