Lotte Mart and Save the Children Sign MOU for Vietnam Drinking Water Improvement Project

'Bottled Water Donation Project' Started in 2018 Enters 4th Year... Total Donations Reach 330 Million KRW

On the 19th, Kang Sung-hyun, CEO of Lotte Mart (left in the photo), and Jung Tae-young, Secretary General of Save the Children, are posing for a commemorative photo after signing a business agreement at the Save the Children headquarters in Changcheon-dong, Seoul.

[Asia Economy Reporter Jo In-kyung] Lotte Mart announced on the 21st that on the 19th, it signed a business agreement related to the 'Vietnam Ca Mau Province Drinking Water Hygiene Improvement Project' at the headquarters of the international relief and development NGO Save the Children in Changcheon-dong, Seoul, attended by Kang Sung-hyun, CEO of Lotte Mart, and Jung Tae-young, Secretary General of Save the Children.

Ca Mau Province in Vietnam is one of the areas affected by annual floods, and through this agreement, Lotte Mart plans to support the distribution of rainwater collection and purification devices.

Lotte Mart has been conducting the 'Bottled Water Donation Project' for four years. With 13.1 million bottles of bottled water purchased by customers, it has installed flood-safe toilets, rainwater collection systems, and donated a total of 330 million KRW.

The first step began in 2018 with the launch of 'Choice L Good Water,' a private brand (PB) bottled water, in collaboration with the international relief and development NGO Good Neighbors. Choice L Good Water is a good product that donates 10% of sales, and the donations are used to provide safe drinking water and health benefits to children in Tanzania and Vietnam.

From 2019 to 2020, Lotte Mart launched 'Choice L Save Water' with Save the Children and carried out a natural disaster risk reduction project in Ca Mau Province, Vietnam. Over two years, 224 flood-safe toilets and 207 rainwater collection systems were installed, benefiting 57,421 students and local community residents directly and indirectly.

This year, Choice L Save Water was renewed and launched as 'Choice L Save Water ECO,' the first eco-friendly label-free bottled water in the distribution industry that considers the environment. This product has received positive responses from customers pursuing eco-friendly products and value consumption, increasing sales by nearly 70% compared to the existing product.

On the 22nd, Lotte Mart will hold a bottled water discount event to mark 'World Water Day.' 'Jeju Samdasoo (2L)' will be sold at a 30% discount from the regular price, two types of 'Nongshim Baeksansu' at a 20% discount, and Choice L Save Water ECO will be sold at 2,700 KRW (2L*6 pack) and 4,000 KRW (500ml*20 pack).

Kang Sung-hyun, CEO of Lotte Mart, said, "Clean water and hygiene are among the UN's Sustainable Development Goals," adding, "We will continue to introduce environmentally conscious products to keep pace with customers' value consumption."

This content was produced with the assistance of AI translation services.