Chorokbaem Media Signs 9 Billion KRW Supply Contract for Drama 'OK Kwang Sisters'
[Asia Economy Reporter Yoo Hyun-seok] Chorokbaem Media (hereinafter Chorokbaem) announced on the 18th that it has signed a production supply contract worth 9 billion KRW with the Korean Broadcasting System (KBS) for the weekend drama ‘OK Kwangjaemae’. This amount corresponds to 18.6% of last year’s sales, and the contract period is until October 31. A total of 50 episodes will be produced.
‘OK Kwangjaemae’, which premiered on the 13th amid high expectations, is the comeback work of the weekend drama master writer Moon Young-nam after about two years. With a fresh theme described as a ‘mystery thriller melodramatic comic home drama’, vivid reflections of reality, thrilling developments, and immersive storytelling, it captivated viewers and surpassed a 26% viewership rating after just two episodes.
Following ‘Marriage Lyrics and Divorce Composition’ and ‘Penthouse Season 2’, ‘OK Kwangjaemae’ is the third lineup to be launched this year, with some broadcast revenue reflected in the first quarter results. Last year, due to the resurgence of COVID-19, Chorokbaem only presented two lineups, but in the first half of this year, it secured four lineups and plans to air an additional two to three lineups in the second half.
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‘OK Kwangjaemae’ is a ‘mystery thriller melodramatic comic home drama’ that begins with the mother’s murder during the parents’ divorce lawsuit, with the entire family being suspected of the crime. Breaking away from the typical weekend family drama format, it offers viewers a unique sense of empathy and sincerity, receiving enthusiastic responses.
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