GS Shop Launches Exclusive 'PXG' Premium Golf Brand Section
[Asia Economy Reporter Yuri Kim] GS Shop announced on the 18th that it will officially launch a dedicated premium golf brand 'PXG' section on its mobile and online malls.
'PXG' is a premium golf brand originating from the United States. It offers a variety of products including golf clubs, apparel, and accessories. It is characterized by its black & white concept design and features optimized functionality for golf. It was first introduced in Korea in 2016, and aside from the official 'PXG' brand mall, GS Shop is the only online mall officially carrying the brand.
At the GS Shop 'PXG' dedicated section, golf apparel, bags, and accessories are sold. Representative products include the 'PXG Color Block Big Logo Short Sleeve T-shirt (319,000 KRW)', 'Women's Glam MA-1 Jacket (599,000 KRW)', and 'Reflect Boston Bag (559,000 KRW)'.
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Kim Youngbo, MD of GS Shop M Fashion Team, said, "As the golf population has recently increased, the demand for premium golf brand products is rapidly growing," adding, "We will strive to present differentiated products to customers through continuous collaboration with PXG."
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