Homeplus Introduces Shinhan FacePay... "Just Show Your Face to Complete Shopping"

Homeplus is the first large-scale supermarket to introduce the facial recognition payment system 'Shinhan FacePay'.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 18th that it will be the first large supermarket to introduce the facial recognition payment system 'Shinhan FacePay'.

This service allows payment through facial recognition on a dedicated device without taking out a plate card or linking a smartphone app. My Homeplus Membership members can conveniently use it as they can make payments and accumulate points at the same time.

Customers who wish to use this service can register their payment card and facial information once in advance at a dedicated unmanned registration machine and continue to use it. Currently, it is operating at Homeplus World Cup Branch, and the number of stores offering the service will be continuously increased.

To commemorate the launch of this service, Homeplus will provide a 5,000 KRW cashback benefit and a pack of Nongshim Shin Ramyun (5 packs) to customers who make a payment of 50,000 KRW or more using Shinhan FacePay at Homeplus World Cup Branch until the 30th of next month.

A Homeplus official said, "We planned to introduce this service to shorten the payment time for customers visiting Homeplus and support easier grocery shopping," adding, "We will expand the service to stores nationwide so that all customers can use this innovative service."

This content was produced with the assistance of AI translation services.