Call to Website... SKT Launches Intuitive Communication Channel 'DialLink'

Public Services for Information-Vulnerable Groups
Also Used as Promotion and Marketing Channels for Shopping Malls

[Asia Economy Reporter Cha Min-young] A new service called 'Dial Link' has been launched, allowing elderly people in their 80s and other information-vulnerable groups, as well as customers who had difficulty using shopping mall customer centers, to easily receive information guidance.

SK Telecom announced on the 18th that it has prioritized the launch of the service in Sejong City and 11st in celebration of the release of 'Dial Link.'

Sejong City decided to use Dial Link as a service to improve difficulties faced by information-vulnerable groups such as the visually impaired and users unfamiliar with keyboard use. By entering '044*' on the phone dial and pressing the call button, users are immediately connected to the Sejong City web page. At the top of the accessed web page, the COVID-19 homepage and Sejong City Hall homepage are visible, and quick civil service requests and an integrated reservation system for sports facilities can be seen at a glance.

11st uses 'Dial Link' as another customer support channel to quickly resolve inquiries from product purchasing customers. By entering '11*' on the phone dial and pressing the call button, users are directly connected to the 11st customer center web page. This simplifies the complicated process of downloading the application (app), navigating to the customer center page, and logging in.

Like 11st, general companies can use Dial Link not only to promote their brand based on numbers but also to apply the Dial Link service to their main contact numbers and use it as a promotional channel. Online and home shopping sellers can also use it as a marketing channel to increase customer accessibility and purchase rates.

The Dial Link service is available on all Android phones regardless of carrier, and iOS users receive the web link via text message. Only SK Telecom customers can use the service.

Lee Yong-ik, head of SKT Cloud Business Development, said, "Through this Dial Link service, companies can engage in new marketing methods, and public institutions and local governments can strengthen communication such as policy activities and public service guidance." He added, "We plan to expand Dial Link for individual use soon and develop it into a service that connects all citizens from the dial keypad to the web environment."

This content was produced with the assistance of AI translation services.