Shinsegae Food Launches Snack 'Safe Bread' for Golfers

Limited Edition Set Containing 'Titleist' Golf Balls Released for First-Come, First-Served Sale

Models are showcasing Shinsegae Food's "Safe Bread," designed in the shape of golf balls, at Jayu CC located in Yeoju-si, Gyeonggi Province. Safe Bread is a take-out snack that humorously expresses the wish for a game without mistakes such as OB (Out of Bound) or hazards that occur during golf games. It contains domestic red bean paste, cream puffs, walnuts, and comes as a set of 12 Safe Breads.

[Asia Economy Reporter Lim Hye-sun] Shinsegae Food has launched a snack called ‘Safe Bread’ for golfers on the 18th to mark the start of the full golf season.

Shinsegae Food recently recognized that golf, which was once a sport enjoyed mainly by middle-aged and older adults, has become a popular sport with the influx of the younger 2030 generation. Therefore, they judged it necessary to introduce golf course food that incorporates fun elements preferred by younger people. In particular, noting the preference for take-out menus that can be easily enjoyed rather than dining in clubhouses or shade houses due to COVID-19, they introduced ‘Safe Bread’.

Shinsegae Food’s ‘Safe Bread’ is a bread baked in the shape of a golf ball, symbolizing the wish for an enjoyable game without common mistakes such as OB (Out of Bound), hazard, or fat shots during golf play. The dough, made with glutinous rice flour, is filled with sweet domestic red bean paste, custard cream, and walnuts, and baked to a crispy finish. It is also packed in a take-out container, making it an ideal snack to enjoy on the golf cart during the game.

It is scheduled to be introduced at Jayu CC, operated by Shinsegae Construction, starting from the 25th, and Shinsegae Food plans to expand sales to other golf courses under its consignment operation in the future.

To commemorate the launch of ‘Safe Bread,’ Shinsegae Food will hold a promotion selling a limited event product consisting of 11 pieces of bread and one golf ball from the global golf equipment brand ‘Titleist.’

This content was produced with the assistance of AI translation services.