Korea Airports Corporation and Happy Bean Sign MOU for 'KAC Smart Fair Travel'

Son Chang-wan, President of Korea Airports Corporation (left), and Choi In-hyuk, CEO of Naver Happybean (right), are posing for a commemorative photo at the KAC Wise Fair Travel business agreement ceremony on the 17th.

[Asia Economy Reporter Dongwoo Lee] Korea Airports Corporation announced on the 17th that it has signed a business agreement with Naver Happybean for the ‘KAC Smart Fair Travel’ campaign to support market access for social economy enterprises and small business owners struggling due to the impact of COVID-19.

‘KAC Smart Fair Travel’ is a project where Korea Airports Corporation supports up to a 40% discount when purchasing products from local social enterprises (food, accommodation, specialty products, experience coupons, etc.), and participation is possible through a special exhibition on Naver Happybean.

The corporation and Happybean agreed that the corporation will be responsible for planning, implementing, and budgeting the special exhibition to support sales of social economy enterprises and small business owners and to promote value-based consumption among consumers, while Happybean will handle promotional activities.

Last year, the corporation conducted a pilot ‘Smart Fair Travel’ project targeting the Jeju area for four months, with about 21,000 consumers participating and achieving sales of 430 million KRW for Jeju social enterprises. This year, the participating regions will be expanded to Yangyang and Yeosu, and the full-scale project is scheduled to begin next month.

Son Changwan, President of Korea Airports Corporation, stated, “We hope that market access for local social economy enterprises and small business owners will expand and that consumers can enjoy ‘smart travel’ that revitalizes local communities.”

This content was produced with the assistance of AI translation services.