Hyundai Home Shopping, Live Broadcast from Production Site of 'Low-Carbon Certified Daejeo Tomato'

Hyundai Home Shopping will hold a live commerce broadcast selling Daejeo tomatoes, which have received low-carbon certification, through its Shopping Live corner on the 17th.

[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping announced on the 16th that it will hold a sales broadcast for low-carbon certified Daejeo tomatoes through the Shopping Live section of the Hyundai H Mall mobile app on the 17th.

This broadcast will feature low-carbon certified Daejeo tomatoes produced at Yonghyeon Tomato Farm located in Daejeo-dong, Gangseo-gu, Busan. The low-carbon certification is granted only to agricultural products that have received eco-friendly (pesticide-free, organic) or Good Agricultural Practices (GAP) certification and have applied low-carbon agricultural technologies to reduce greenhouse gas emissions throughout the entire production process.

The low-carbon certified Daejeo tomatoes will be sold in boxes of 3kg during the broadcast at a price of 30,900 KRW. The broadcast will be live-streamed for about an hour from noon at the farm site. A host with a reporter background will visit the farm in person, taste the tomatoes, and explain the low-carbon farming methods, delivering the content vividly like an educational information program aired on TV in the evening.

A Hyundai Home Shopping official said, “This broadcast was planned to support the expansion of sales channels for low-carbon certified farms and to contribute, even slightly, to raising consumer interest in sustainable eco-friendly consumption. We plan to gradually expand live broadcasts from production sites by discovering more low-carbon certified farms in the future.”

This content was produced with the assistance of AI translation services.