NS Home Shopping Launches Innovation Partnership Support Program... "Co-Growth with SMEs"

NS Home Shopping is conducting the '2021 Innovation Partnership Support Project' for mutual growth with small and medium-sized enterprises and is recruiting eligible partner companies until the 24th.

[Asia Economy Reporter Lim Chunhan] NS Home Shopping announced on the 16th that it will carry out the ‘2021 Innovation Partnership Support Project’ for win-win growth with small and medium-sized enterprises (SMEs) and is recruiting eligible partner companies until the 24th.

NS Home Shopping will support 12 companies with 10 million KRW each for insert video production costs to alleviate the financial burden on SME partners. Insert videos, essential for home shopping broadcasts, are crucial materials for introducing products to consumers, but the production costs incurred every time a product is renewed or a new product is launched are a significant burden for SMEs.

Additionally, the project supports product improvement costs arising from new product development, brand design development, product package improvement, prototype production costs, quality control, and the establishment of equipment-related processes and procedures for SMEs. Six companies will be selected, with 29.5 million KRW provided per company.

To participate, applicants can receive the application form through the win-win community board on the NS Home Shopping corporate website and submit it via NS Home Shopping’s official email.

An NS Home Shopping official stated, “We launched the Innovation Partnership Support Project to ease the burden on SME partners and help gain customer trust through product improvement. We plan to provide usage rights of the produced insert videos to partner companies so they can utilize them not only on other home shopping channels but also on online platforms and for overseas expansion to help increase sales for our SME partners.”

This content was produced with the assistance of AI translation services.