Samsung Display Targets Gaming Smartphone Market with OLED

[Asia Economy Reporter Suyeon Woo] Samsung Display is targeting the gaming smartphone market with OLEDs specialized for high-definition game content. As the number of online game users has significantly increased recently due to the growth of non-face-to-face demand, set (finished product) companies are also launching gaming IT devices one after another, and the market is gradually expanding.

According to the industry on the 16th, ASUS unveiled the gaming smartphone 'ROG Phone 5' on the 10th, which is equipped with Samsung Display's 6.78-inch OLED. This display supports a screen refresh rate of over 120Hz and is specialized for fast screen transitions in game content. It received the 'Seamless Display' certification from global certification company SGS, recognizing its smooth and natural image quality without interruptions.

ASUS gaming smartphone 'ROG Phone 5' image/Photo by Samsung Display

According to SGS, tests on the image quality of the product showed that the image trailing of fast-moving video was less than 0.7mm, and the video response time (MPRT) was under 11ms (11 thousandths of a second), which is the industry's highest level. Additionally, Samsung Display announced that it lowered the proportion of harmful blue light to below 6.5% for consumers who play games for extended periods and obtained the 'Eye Care' certification from SGS.

Brian Chang, Head of ASUS Smartphone Business Division, said, "The newly released ROG Phone 5 is equipped with Samsung's latest gaming OLED that matches the highest-spec hardware to provide consumers with a differentiated gaming experience. We expect Samsung's latest OLED, which supports fast response times and high refresh rates, to become a new trend in gaming IT devices."

Lee Hojung, Head of Small and Medium-sized Product Planning Team at Samsung Display, added, "Samsung's gaming OLED satisfies both power consumption and image quality on smartphones with 'Adaptive Frequency' (variable refresh rate) technology. For notebook PCs, we have secured VRR (Variable Refresh Rate) technology that changes the display's refresh rate according to the video's frame rate, providing consumers with an evolved gaming experience."

This content was produced with the assistance of AI translation services.