"Find the True Fans" LG Uplus Annual Customer Appreciation Project ‘Thank U+’
[Asia Economy Reporter Seol Gina Jo] LG Uplus, which is about to launch a new leadership system, is promoting the project ‘Thank U+’ this year to express gratitude to its customers. This is part of President Hwang Hyun-sik’s strategy to secure ‘Jjinpan (loyal fans).’ LG Uplus is prioritizing ‘qualitative growth through securing Jjinpan’ as its goal for this year.
LG Uplus announced on the 15th that it will operate the ‘Find U+ Jjinpan’ promotion as the first event of the annual customer appreciation project Thank U+.
Thank U+ is a project designed to provide various benefits and gifts unconditionally to LG Uplus’s mobile customers. It consists of ▲ the ‘Feel Good’ prize promotion that offers small gifts through new monthly events ▲ the ‘U+ Road’ program that provides discounts when customers purchase products from small business owners and traditional markets ▲ and the ‘Sympathy Relay’ event that invites excellent customers to various sites to deliver special experiences.
The first event, ‘Find U+ Jjinpan,’ is held under the Feel Good prize promotion category until the 24th of this month. Customers who submit reasons why they are ‘U+ Jjinpan’ on the LG Uplus website will be entered into a draw to receive ‘LG gifts’ such as LG Electronics’ Gram 16, Pra.L, air purifier, and LG Uplus’s mobile data and VOD coupons.
LG Uplus plans to continue various Feel Good promotions themed around ‘Spring’ next month and ‘Family Month’ in May. Along with this, through U+ Road, it will strengthen discount benefits to revitalize youth malls and regional hub markets, and under the Sympathy Relay category, it will operate various experiential events inviting customers throughout the year.
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Kim Won-ki, head of LG Uplus’s Customer Retention Strategy, said, “We prepared an annual project to express gratitude to customers who can be called ‘U+ Jjinpan’ and to provide benefits more systematically in the future,” adding, “We will continue to strengthen the system so that customers can feel that LG Uplus’s benefits are reasonable.”
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