Emart24 Expands Delivery Service... Plans to Increase to 1,500 Stores This Year

A delivery worker is receiving a product at an Emart24 store.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 14th that it will actively expand its delivery service. Emart24 plans to expand the delivery service, which was piloted at about 50 stores nationwide since last year, to 1,500 stores this year. This accounts for about 30% of all stores.

Delivery is available for orders over 10,000 KRW at Emart24, with a delivery fee set at 2,400 KRW. The range of delivery service products has also been significantly expanded from 200 to 450 items. Based on sales data during the pilot operation period, Emart24 offers delivery services for popular products such as promotional items (1+1, 2+1), Fresh Food like lunch boxes, Peacock HMR, ultra-low-priced Minsaeng series, and Smoothie King beverages. In the future, customer satisfaction will be enhanced by offering products from various categories and delivery-tailored planned products.

Emart24 is expanding its delivery service in partnership with the delivery app Yogiyo. As the delivery area expands, it has established an environment that enables quick delivery service for franchise stores by partnering with delivery agencies Vrogo and Bureung. Delivery is available from 11 a.m. to 11 p.m. Various delivery channels will be added in the future to improve customer convenience.

Additionally, Emart24 developed a delivery brand called ‘GoU’ (GoU: an abbreviation of fast (Go) and convenient (U)) and a cute and friendly delivery character named Daram-i. The character is a fast-moving squirrel chosen as the delivery person, and the name ‘Daram’ was selected from the old word for running swiftly, ‘darum.’ The Daram-i character will be used on delivery bags, stickers, and more in the future.

To commemorate the expansion of the delivery service, Emart24 will give away Emart24 10,000 KRW mobile gift certificates (10 winners) and 5,000 KRW mobile gift certificates (50 winners) by lottery to customers who use the delivery service and leave review comments.

An Emart24 official said, “As delivery services become part of daily life, we have expanded the delivery service to enhance customer convenience and increase additional sales for franchise stores. We will strive to provide differentiated delivery services such as eco-friendly delivery-only bags and delivery-exclusive product development in the future.”

This content was produced with the assistance of AI translation services.