InscoBee, Targeting the Dermacosmetic Market... Marketing Collaboration with Golfzon

[Asia Economy Reporter Hyunseok Yoo] InscoBee announced on the 12th that it will accelerate its dermacosmetic business through brand marketing collaboration with Golfzon, the largest screen golf specialist company in Korea, and the brand The Micos.

InscoBee plans to provide The Micos experience opportunities to professional players participating in the Golfzon G-TOUR and expand marketing reach through continuous exposure of The Micos advertisements during approximately 60 million rounds annually.

As interest in skin damage such as wrinkles and blemishes caused by ultraviolet exposure is increasing due to the popularization of golf, the company expects sales of The Micos to increase further through brand marketing collaboration with Golfzon.

The Micos is a premium dermacosmetic specialized brand newly launched by InscoBee in 2019 as part of business diversification. Dermacosmetics, also known as "pharmacy cosmetics," is a compound word of "dermatology," meaning skin science, and "cosmetics," referring to cosmetic products, and is a functional cosmetic made using pharmaceutical ingredients as raw materials.

The Micos is attracting attention for its excellent effects on skin regeneration and anti-aging with FGF7, a growth factor protein that is 100% identical to human skin DNA, as its main ingredient. It has established itself as a premium anti-aging brand, recording consecutive sell-outs since its first home shopping launch broadcast.

InscoBee plans to strengthen the market competitiveness of its dermacosmetic business this year through new brand launches and product lineup enhancements. Due to the prolonged COVID-19 pandemic and the habitual wearing of masks, skin sensitivity has increased, accelerating the growth of dermacosmetics emphasizing safety.

A company official said, "While the domestic cosmetics industry is struggling due to the impact of COVID-19, consumer interest is shifting from brands to cosmetic ingredients, leading to rapid expansion in demand for dermacosmetics. InscoBee is intensifying its dermacosmetic business with The Micos and the bee venom-based beauty brand B-Plasty, and plans to continue various marketing activities starting with this collaboration with Golfzon."

He added, "We plan to continuously invest in the dermacosmetic field this year through new brand launches and product lineup enhancements. As the dermacosmetic market is rapidly growing, InscoBee will create meaningful results by expanding domestic and international market share and enhancing brand value."

Meanwhile, Golfzon is the largest screen golf specialist company in Korea, with over 1,500 franchise stores nationwide. Based on its proprietary software and hardware technology, it realistically and accurately reproduces details of actual golf courses such as terrain, elevation, rough, bunkers, and hazards through aerial photography, leading the popularization of golf in Korea. It also operates the largest domestic screen golf tournament, the G-TOUR.

This content was produced with the assistance of AI translation services.