Lotte Chilsung Beverage Fully Renews 'Cheoeum Cheoreom'

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 12th that it will rename the products ‘Cheoeumcheoreom Soonhan’ and ‘Jinhancheoreom,’ revamp the alcohol content and label design, and reorganize the ‘Cheoeumcheoreom’ product lineup.

The product names have been simplified for easy understanding of the product characteristics at a glance. Among the existing ‘Cheoeumcheoreom’ lineup, ‘Cheoeumcheoreom Soonhan’ has been changed to ‘Cheoeumcheoreom Soon,’ and the alcohol content has been lowered from 16.5% to 16%, targeting consumers who prefer a smoother soju.

‘Jinhancheoreom’ has been renamed to ‘Cheoeumcheoreom Jin,’ and the alcohol content remains at 20% to meet the demand of consumers seeking high-proof soju.

Both ‘Cheoeumcheoreom Soon’ and ‘Cheoeumcheoreom Jin’ have been designed with a motif of water flowing down a mountainside, maintaining consistency with the previously renewed ‘Cheoeumcheoreom.’ Blue and red colors are used to emphasize the distinction between low-proof and high-proof soju.

Earlier in January, Lotte Chilsung Beverage conducted a full renewal of ‘Cheoeumcheoreom,’ lowering the alcohol content and refreshing the package design. Following the ongoing trend of low-alcohol beverages, the alcohol content of ‘Cheoeumcheoreom’ was reduced from 16.9% to 16.5%.

A Lotte Chilsung Beverage official stated, “With the renewal of the three products in the ‘Cheoeumcheoreom’ lineup completed, we will carry out various marketing activities to target both the low-proof soju market and the high-proof soju market respectively.”

This content was produced with the assistance of AI translation services.