Olive Young Launches 'For Women' Campaign to Celebrate International Women's Day

Olive Young launched the 'For Women' campaign on the 8th to commemorate International Women's Day.

[Asia Economy Reporter Lim Chunhan] Olive Young announced on the 12th that it will launch the 'For Women' campaign on the 8th to commemorate International Women's Day. This campaign was planned with the purpose of promoting the importance of proper health management habits by providing opportunities to experience women's products with a focus on women's health.

The Olive Young For Women campaign is in its second year following last year. In addition to the Y-zone care emphasized since last year, this year it proposes various women's products focusing on inner beauty managed through intake and relaxing care such as heat packs.

Additionally, a For Women kit will be produced and given away on a first-come, first-served basis. It includes samples of up to nine representative women's hygiene products from Olive Young. Along with six brands of organic or mild ingredient sanitary pads, up to three various women's products, including female intimate cleansers, are randomly included.

Popular sanitary pad products will be offered at reasonable prices until the 18th at major stores nationwide. Representative women's product brands such as ▲Organicbon ▲Lael ▲Good Feel (Joeun Neukkim) ▲Le Fresh participated.

An Olive Young official stated, "This year's For Women campaign was composed of kits and product fairs with more differentiated product groups than ever to expand customer experience with women's products," adding, "As we have secured expertise by introducing various new women's products every year, we will lead market growth as a representative women's product purchasing channel."

This content was produced with the assistance of AI translation services.