NS Home Shopping Launches Luxury Living Store 'Kim Sun-hee's The Special'
NS Home Shopping will hold the launch broadcast of "Kim Sun-hee's The Special" on the 13th.
View original image[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 12th that it will hold the launch broadcast of the premium living specialty program ‘Kim Sun-hee’s The Special’ on the 13th.
Kim Sun-hee’s The Special is a program where Brand Director Kim Sun-hee acts as a shopping curator, introducing the philosophy of carefully selected brands and products by NS Home Shopping and proposing trendy home styling. It airs every Saturday at 10:30 AM.
Unlike typical home shopping living programs centered around celebrities, Kim Sun-hee’s The Special attempts a sophisticated and differentiated production from the cast to stage setup and content. Centered on Brand Director Kim Sun-hee, a first-generation shopping host with 26 years of experience who delivers elegant hosting on NS Home Shopping’s luxury total program Lounge V, professional shopping hosts specializing in categories such as electronics, living, and furniture are matched as partners to add expertise to the luxury sensibility.
Additionally, the stage production operates with a variable dedicated set to provide visual enjoyment and high-quality information. Through two types of stages?a brand showroom that allows customers to imagine actual usage environments with minimal directing elements, and product concept photo shoots focusing solely on the products themselves?it plans to offer various visual attractions.
In the first broadcast, to commemorate the launch, the German luxury kitchen brand Silit will be introduced. The Silit pressure cooker & WMF pot set sold that day is a luxury kitchenware made of Silargan, a German functional ceramic that quickly transfers heat and retains it for a long time, bringing out the deep flavors of cooking.
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An NS Home Shopping official said, "We have prepared a luxury living hall on TV for customers pursuing a premium lifestyle," adding, "We will make the broadcast a platform to share with customers a consumption philosophy that adds new value not only to product functions but also to design and home interior."
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