Lotte Mart and Lotte ON Host 'Korea Seafood Festival'... Seasonal Seafood Discounts

Held '2021 Korea Fisheries Expo' with the Ministry of Oceans and Fisheries
Lotte Mart offers discounts on seasonal spring seafood like freshwater eel and clams
Lotte ON supports South Coast fishermen theme with discounts on flower sea squirts, abalone, clams, etc.

A consumer is browsing seafood at Lotte Mart.

[Asia Economy Reporter Kim Yuri] Lotte Mart and Lotte On announced on the 11th that they will hold the '2021 Korea Fisheries Expo (Spring Excitement Event)' in collaboration with the Ministry of Oceans and Fisheries. This event, planned to support fishing households struggling with sales due to COVID-19, offers up to 60% discounts on popular seafood such as freshwater eel, abalone, clams, and sea squirts, which are most delicious in spring.

This event is the second Korea Fisheries Expo following the 'Lunar New Year Special Fisheries Expo' held in January. According to the Ministry of Oceans and Fisheries, the January event achieved approximately 25 billion KRW in seafood sales. Lotte Mart also reported that seafood sales during the event period (January 28 to February 10) increased by 87.6% compared to the same period last year through the 'Lunar New Year Special Fisheries Expo,' significantly promoting seafood consumption and supporting fishing households.

Lotte Mart is running the 'Spring Excitement Event' until the 31st of this month, offering a 20% discount when paying with nine types of cards including Lotte, BC, and KB Kookmin cards on event products such as freshwater eel, abalone, and cutlassfish. A representative product, 'Miryang Prepared Freshwater Eel (100g),' is sold at 3,184 KRW when paid with event cards. 'Wando Live Abalone (per piece)' is sold at 1,960 KRW for large size and 4,720 KRW for extra-large size with event card payment, and 'West Coast Clams (200g pack)' are offered at 2,320 KRW with event card payment.

Lotte On is also selling nine types of seafood including sea squirts, clams, and abalone, directly delivered from production areas, at up to 60% discounted prices through the same event until the 28th. The event’s main theme is promoting sea squirt consumption to support sea squirt farmers mainly in Tongyeong and the southern coast. To welcome spring, 'Yam Table Sea-Scented Flower Sea Squirt and Red Sea Squirt (2kg)' caught directly from the sea off Tongyeong is sold at 9,520 KRW. All customers who purchase sea squirts receive a 40g portion of chojang (spicy dipping sauce), and among those who write product reviews, one person with an outstanding comment is selected weekly to receive a 'Yam Table Sea Squirt Bibimbap Kit.'

'Obada Domestic Semi-Dried Squid (800g)' directly delivered from Yeongdeok is sold at 17,520 KRW with butter and wasabi sauce included. 'Samsam Seafood Geoje Natural Live Clams (1kg)' delivered from Geoje Island are sold at 3,920 KRW, and 'Wando Abalone Co. Live Extra-Large Abalone (9-10 pieces, 1kg)' directly delivered from Wando is offered at 36,800 KRW.

Lee Yong-ho, head of the seafood team at Lotte Mart, said, "The Korea Fisheries Expo was planned to stimulate seafood consumption sentiment, which has been depressed due to the spread of COVID-19." He added, "It is an opportunity to purchase various seasonal seafood such as freshwater eel, sea squirts, and cutlassfish at affordable prices at Lotte Mart and Lotte On to welcome spring."

This content was produced with the assistance of AI translation services.