Jeongeup-si Introduces 'Bomb Call' to Block Illegal Advertisements
[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Jeongeup City in Jeonbuk announced on the 10th that it has introduced and is operating an automatic warning call system, known as the "bomb call," to block illegal advertisements.
The city introduced this system in March last year and steadily increased the number of targets and calls sent. As a result, the number of illegal advertisement warnings decreased by about 75%, from 52,950 cases in the first and second quarters of last year to 13,143 cases in the third and fourth quarters.
This system automatically makes calls at intervals of 5 to 20 minutes to phone numbers listed on various illegal advertisements such as banners, flyers, and business card-type ads.
By continuously making calls to inform about outdoor advertisement violations and simultaneously sending fine warning messages, it renders the line busy, thereby neutralizing the advertising effect.
The automatic call sender number is changed with each call, and about 200 random numbers have been prepared in case illegal advertisers block the sender number.
The city aims to block obscene, decadent, and gambling-related advertisements that cause social problems through this system while encouraging voluntary removal of illegal advertisements.
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A city official said, "We will enhance the effectiveness of cracking down on illegal advertisements and reduce unnecessary administrative labor through the operation of the automatic warning call system. We will also take the lead in establishing a sound advertising culture through raising advertisers' awareness."
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