Cheil Worldwide Launches 'Precision One' Campaign... Alcon Selects Kim Yoo-jung as Advertising Model

Global contact lens brand Alcon has selected actress Kim Yoo-jung as the model for its new product, 'Precision One'.

[Asia Economy Reporter Lim Chunhan] Global contact lens brand Alcon has selected actress Kim Yoo-jung as the model for its new product 'Precision One.' Precision One is a daily disposable soft lens launched by Alcon in early March this year, with Cheil Worldwide handling the launch campaign.

On the 10th, Cheil Worldwide announced that the poster produced as part of the launch campaign features model Kim Yoo-jung enjoying activities such as playing the guitar, skateboarding, and dancing with a bright expression. The message conveyed is that wearing Precision One lenses provides clear and moist comfort for a long time to people in their 20s who live busy days filled with work, study, and hobbies.

A Cheil Worldwide official said, "We incorporated the diverse lifestyles of active people in their 20s into this advertisement," adding, "Through actress Kim Yoo-jung, who represents the 20s and is trusted by consumers, we effectively conveyed the product's features."

This content was produced with the assistance of AI translation services.