AK Plaza "Meet the 'Flower Blooming Garden' with Augmented Reality"

"Healing Provided to Customers Through Real and Virtual Flower Gardens"
Coexistence with Flower Farms in Gwangju, Gyeonggi... 'Flower Market' Also Included

A customer is taking a photo at the 'Augmented Reality Garden' set up at AK Plaza Bundang branch.

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 10th that it has decorated its department store with an augmented reality (AR) 'garden where butterflies fly' to welcome spring.

AK Plaza said, "To deliver the energy of spring and provide 'healing' to customers who had an unusually exhausting and difficult winter, we used augmented reality to transform the department store atmosphere with the spring theme 'Blooming Wonderful.'

The AR-enabled garden was installed at the first-floor plaza (Piazza 360) of AK Plaza Bundang branch. Customers visiting the department store can enter the official AK Plaza Instagram account on their phones and scan the 'Blooming Wonderful' neon sign installed in the center of the plaza to experience a virtual reality garden where butterflies flutter in a field full of yellow flowers.

AK Plaza is holding an event where customers who post photos taken at the augmented reality photo zone on SNS can enter a draw to win prizes such as air purifiers, capsule coffee machines, and instant cameras. This SNS photo certification event runs from today until April 11, and winners will be announced on April 14.

The flowers in virtual reality were also recreated in reality. AK Plaza Bundang branch collaborated with flower farms in Gwangju, Gyeonggi Province, to decorate fresh flowers in the second-floor corridor and stairs. To support the flower farms, a 'Flower Market' pop-up event is being held without any separate entry fees, and spring flowers will be sold to customers at more affordable prices. The Flower Market will operate until the 25th.

An AK Plaza official said, "We created a department store blooming with flowers both in reality and virtual reality," adding, "We hope that visitors can feel the energy of spring and be happy even for a moment."

This content was produced with the assistance of AI translation services.