Seven Eleven Launches Unique Collaboration Craft Beer 'Juicy Fresh Beer'

Seven Eleven has introduced a premium craft beer, "Juicy Fresh Beer 500ml," in collaboration with the popular long-lasting gum "Juicy Fresh."

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 10th that it has launched a premium craft beer, 'Juicy Fresh Beer 500ml,' in collaboration with the popular long-selling gum 'Juicy Fresh.'

Juicy Fresh is a long-standing product loved by consumers for 50 years since it was first released by Lotte Confectionery in 1972. Known for its unique sweet fruity aroma and taste, it was once called the epitome of gum and represented the domestic gum market.

Juicy Fresh Beer is a lager-type craft beer that contains the original extract of Juicy Fresh gum, characterized by its fragrant fruity aroma and refreshing taste. The packaging also replicates the color and design of Juicy Fresh, recreating a retro feel. To celebrate the launch, Seven Eleven is holding a promotion offering 4 cans for a uniform price of 10,000 won.

A Seven Eleven official said, “As each company releases unique collaboration craft beers and discount marketing has intensified following changes in liquor tax laws, the influence of craft beer in convenience stores is gradually increasing,” adding, “We plan to continuously launch differentiated craft beer products through various brand collaborations in the future.”

This content was produced with the assistance of AI translation services.