Bonsirak's Delivery Sales Increase by 54% Year-on-Year in January-February

[Asia Economy Reporter Seungjin Lee] BonIF’s lunchbox brand ‘Bon Dosirak’ announced on the 9th that its delivery sales through its own application (app) Bon Order and delivery apps recorded 26.7 billion KRW in January and February this year, a rise of about 54% compared to the same period last year.

Bon Dosirak analyzed that the interest in lunchbox menus that can be eaten separately rather than shared food increased due to COVID-19, and the preference for non-face-to-face ordering services, as well as the normalization of remote work and online classes, greatly influenced the surge in delivery demand.

Bon Dosirak surpassed 140 billion KRW in annual customer sales last year when COVID-19 broke out, and in December recorded a monthly sales of 18 billion KRW, achieving the best performance ever. In addition, total delivery sales in 2020 also increased by 22.8% compared to 2019.

In line with the increase in delivery demand, Bon Dosirak introduced a delivery-optimized franchise model that lowers startup costs and increases store efficiency at the ‘59th Franchise Startup Expo’ held last February.

Jae Lee, head of Bon Dosirak headquarters, said, “I am pleased that our efforts to understand customer demand and reflect it as much as possible in store operations amid the increased demand for delivery due to COVID-19 seem to have led to sales growth,” adding, “We will continue to think about and reflect on what customers want and need to become a brand that provides satisfaction.”

This content was produced with the assistance of AI translation services.