HS Ad Wins Silver Award at Spikes Asia

HS Ad planned and produced the Korea Tourism Organization's 'Feel the Rhythm of KOREA' campaign.

[Asia Economy Reporter Lim Chun-han] LG-affiliated advertising company HS Ad announced on the 8th that its planned and produced campaign for the Korea Tourism Organization, 'Feel the Rhythm of KOREA,' won the silver award in the music category at Spikes Asia, the representative advertising festival of the Asia-Pacific region.

This advertisement is a viral campaign created to promote the charm of the Korean tourism brand overseas and encourage visits to Korea after COVID-19. Since its release on YouTube and social media in July last year, it has gained popularity, achieving over 600 million cumulative views within four months of its launch.

Spikes Asia commented, "The playful dance and lively music harmonized with Korea's beautiful scenery, producing excellent results."

This campaign previously received the Grand Prize in the audio category at the Korea Advertising Awards, the 'Advertising PR of the Year Award' selected by the Korea Advertising PR Society, and the Grand Prix at the Seoul Video Advertising Festival.

An HS Ad official said, "The reason behind this unprecedented hit, which will be recorded in the history of public institution promotional videos in Korea, lies in the power of Korean culture and arts loved worldwide. Moving forward, while it is important to solve the tasks presented by companies or brands, we will focus on creating different campaigns by first reflecting on ourselves to influence the market and consumers."

This content was produced with the assistance of AI translation services.