The Automobile Journalists Association Selects BMW New 4 Series as Car of the Month for March
[Asia Economy Reporter Changhwan Lee] The Korea Automobile Journalists Association announced on the 8th that it has selected the BMW New 4 Series as the Car of the Month for March 2021.
Among the new cars released last month, the BMW New 4 Series, Cadillac XT4, and Porsche Panamera (listed in brand alphabetical order) were nominated as candidates for Car of the Month for March. After competition, the New 4 Series was finally selected as the Car of the Month with a score of 18.3 points out of 25.
Each of the five evaluation categories was rated on a scale of 1 to 5 points. The New 4 Series recorded an average of 3.7 points (out of 5) across all five categories, receiving excellent scores overall. In particular, it scored 4.3 points in the safety and convenience features category and 4.0 points in the marketability and purchase intention category.
Ryu Jong-eun, chairman of the Car of the Year Selection Committee, stated, "The New 4 Series is the second-generation full-change model of the BMW 4 Series, first introduced in 2013. It features a dynamic design typical of a sports model, with a newly applied vertical kidney grille." He added, "The long and wide body, powerful engine, and powertrain provide enhanced driving performance and convenience compared to the previous generation, offering driving pleasure."
The Korea Automobile Journalists Association has been selecting and announcing the Car of the Month since May 2019. This year, the Genesis GV70 was honored as Car of the Month in January, and the new Volkswagen T-Roc received the title in February.
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Meanwhile, the Car of the Year Selection Committee under the Korea Automobile Journalists Association evaluates new cars and facelift models released from the 1st to the end of each month based on five comprehensive categories: ▲exterior design ▲interior design ▲product practicality ▲safety and convenience features ▲marketability and purchase intention. Candidate vehicles are selected through this evaluation, and the committee executives vote to choose the best vehicle of the month.
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