Tmon, 'Home Stay Appliances' Popularity Drives 4x Increase in Purchase Price

Analysis of Special Planning Store 'Premium Shopping'... Purchase Price per Shopping Trip Increased 4 Times to Around 400,000 Won

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 8th that an analysis of the purchase trends over the past year in its special curated store 'Premium Shopping' revealed that as of February this year, the average purchase price per shopping session was approximately 400,000 KRW. This figure represents more than a fourfold increase compared to the same period last year. TMON attributed this to a clear consumer tendency to invest in high-end home appliances as the 'stay-at-home' lifestyle due to COVID-19 prolonged.

There were also changes in the purchased items. By sales volume, food products maintained the highest proportion at 50%, the same level as last year, but the share of IT and digital products and home appliances rose to 24%, about four times higher than last year's 6%. It was confirmed that high-priced TVs, laptops, audio devices, and beam projectors ranked among the top sales.

Launched in February last year, TMON's 'Premium Shopping' is a special curated store that carefully selects premium brand products across all categories available for delivery, including home appliances, food, and baby products, with free shipping on all items. It also includes overseas direct purchase products, eliminating concerns about shipping fees, and enhances shopping convenience by implementing a uniform pricing policy to avoid price confusion due to product options.

A TMON representative said, "As the impact of COVID-19 prolongs, consumption of premium home appliances for indoor leisure activities appears to be increasing," adding, "We will continue to strengthen the competitiveness of products within the store to enable convenient shopping tailored to individual lifestyles."

This content was produced with the assistance of AI translation services.