Hyundai Livart Opens 'Williams Sonoma' at The Hyundai Seoul... Expanding Sales Network

Williams Sonoma The Hyundai Seoul Store

[Asia Economy Reporter Kim Bo-kyung] Hyundai Livart is accelerating the expansion of its sales network by consecutively opening compact stores of the US premium home furnishing brand 'Williams Sonoma.'

Hyundai Livart, an interior company affiliated with Hyundai Department Store Group, announced on the 7th that it has opened a total of three compact stores: Williams Sonoma The Hyundai Seoul, West Elm The Hyundai Seoul, and Hyundai Department Store Jungdong Branch.

The newly opened stores range in size from 90 to 120㎡, about one-third the size of existing stores (330㎡). Additionally, instead of standalone road shops, these stores are located inside department stores. Worldwide, over 100 Williams Sonoma stores in six countries mostly operate as road shops larger than 1000㎡.

A Hyundai Livart official said, "Visits from department store customers who are highly interested in home furnishing have naturally increased, and the sales per unit area of the already introduced compact stores are over 30% higher than those of existing road shops," adding, "We plan to have 13 compact stores by the end of this year."

West Elm The Hyundai Seoul Store

Williams Sonoma The Hyundai Seoul offers more than 1,500 types of kitchenware, miscellaneous goods, cookware, and coffee products all in one place, and has introduced a customer experience display method allowing customers to touch and try the products.

Unusually for a living store, it is located on the basement first floor food hall (Tasty Seoul), enhancing accessibility for customers interested in food and kitchenware.

West Elm, located in the living halls of The Hyundai Seoul (4th floor) and Hyundai Department Store Jungdong Branch (7th floor), sells about 280 items including furniture, bedding, and decorative accessories. In particular, it operates a home styling consultant service called 'Design Crew' targeting customers preparing for remodeling or newlyweds who want overall home styling.

A Hyundai Livart official said, "We plan to continuously expand compact stores in the future," and added, "Through continuous development of new content, we will firmly establish our image as a company leading domestic home furnishing trends."

This content was produced with the assistance of AI translation services.