SBA, Recruiting Companies for '2021 Seoul Made Global Collaboration Store' Entry

Last Year, 70 Companies and 454 Products Entered Seoul Made Global Partner Stores

[Asia Economy Reporter Kim Cheol-hyun] Seoul Business Agency (SBA, CEO Jang Young-seung) announced on the 4th that it is recruiting companies to enter the 'Seoul Made Global Partnership Store' to support the global market entry of excellent domestic small and medium-sized enterprises (SMEs) hindered by COVID-19.

Since October last year, SBA has established Seoul Made Global Partnership Stores in Vietnam and Thailand through business agreements with local specialized partners. Through this, 70 companies have entered offline stores in Vietnam (Ho Chi Minh) and Thailand (Bangkok), and 454 products have met local customers.

This Seoul Made Global Partnership Store entry support project is open to Seoul-based SMEs wishing to enter the beauty and personal care markets in Vietnam and Thailand, and companies with their own brand can participate. Online applications can be submitted through the SBA and International Distribution Center websites by the 11th.

The recruitment of companies for the Seoul Made Global Partnership Store is conducted twice a year, divided into the first and second half of the year, and in the first half, entry support will be provided for about 20 companies per store. The companies to enter are directly selected by local partners. Selected companies will receive support for store entry and quarterly marketing promotions.

Kim Yong-sang, Head of Marketing Support Division at SBA International Distribution Center, said, "We are providing export channels to excellent domestic SMEs to enable stable overseas expansion," and added, "We hope for active participation from companies wishing to enter the beauty and personal care markets in Vietnam and Thailand."

This content was produced with the assistance of AI translation services.