Lotte Food Begins Exporting Premium Canned Ham 'Rospam' to Singapore

[Asia Economy Reporter Seungjin Lee] Lotte Food is starting to export its canned ham 'Rospam' to Singapore, following its canned ham 'Luncheon Meat'.

On the 4th, Lotte Food announced that it has begun exporting its premium canned ham brand 'Rospam' to Singapore. This expansion comes about eight months after Lotte Food first exported canned ham to Singapore with its 'Luncheon Meat' product on June 30 last year.

The Rospam being exported to Singapore this time is a model modified for export from the new product 'K-Rospam' launched domestically in November last year. It is characterized by being made from Korean pork 'Handon' in cooperation with the Handon Fund Management Committee to support Korean pork farms nationwide. Only fresh domestic refrigerated meat, not frozen, is used to bring out deep flavor and a chewy texture. The pork content is 95.03%, the highest level among domestic canned hams.

The export of Rospam to Singapore began with the first shipment of 48,000 cans on February 25. Approximately 800,000 cans of Rospam are expected to be exported to Singapore this year alone, which is equivalent to about 18 20-foot containers. The total quantity of Lotte Food canned hams scheduled for export to Singapore in 2021 is 1.8 million cans, consisting of about 800,000 cans of Rospam and about 1 million cans of Luncheon Meat.

The exported canned hams will be sold throughout Singapore from around the end of March through the local importer KCF and the local distributor SL FOOD.

A Lotte Food official said, “Last year, we succeeded in exporting Luncheon Meat to Singapore for the first time domestically, and as the excellent quality of the product was recognized, we have now succeeded in exporting the premium product Rospam as well. We plan to accelerate market development with the goal of achieving the number one market share in the premium canned ham market in Singapore by the end of 2023.”

Meanwhile, Lotte Food’s representative canned ham Rospam is a purely domestic technology square canned ham brand first produced in June 1983. Until then, canned ham in Korea was only produced in cylindrical can form, but starting with Rospam, square canned hams began to be produced domestically as well.

This content was produced with the assistance of AI translation services.