"Daeseon Euro Ju-iso" Wins Grand Prize for 5 Consecutive Years at Korea Liquor Awards

Daesun Joojo, Daesun Soju Wins Grand Prize in Under 17-Degree Category

Daesun Soju, awarded the Korea Liquor Grand Prize for five consecutive years.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Daeseon Soju, a local liquor company in Busan, has won the Grand Prize at the ‘Korea Liquor Awards’ for the fifth time this year.

Daeseon Joojo (CEO Jo Woo-hyun) took home the grand prize in the soju under 17 degrees category with its flagship product Daeseon Soju at the ‘2021 Korea Liquor Awards’ ceremony held on the 26th at the Grand Ballroom of the Westin Chosun Hotel in Seoul.

Since 2017, Daeseon Joojo has proudly won the grand prize at the ‘Korea Liquor Awards’ for five consecutive years without missing a single year.

Daeseon Soju, launched in January 2017, is characterized by the addition of honey, which is effective against hangovers, to reduce hangover effects, and the inclusion of the plant-based ingredient tomatine to enhance flavor.

Additionally, it blends long-aged distilled soju base liquor in an optimal ratio to add a clean and deep taste. Above all, it is manufactured using the ‘far-infrared aging method’ developed and patented by Daeseon Joojo’s research team, achieving a smooth throat feel.

From its initial launch, Daeseon Soju gained attention among consumers as a ‘hangover-free soju’ and demonstrated its strength by surpassing cumulative sales of 300 million bottles in less than three years.

Daeseon Soju has solidified its popularity by surpassing cumulative sales of 470 million bottles to date.

Jo Woo-hyun, CEO of Daeseon Joojo, said, “It is even more meaningful and honorable to receive the happy news of winning the grand prize for five consecutive years in the year of our 91st anniversary. We will continue thorough quality control and relentless research and product development reflecting customer needs.”

This content was produced with the assistance of AI translation services.