BMW Driving Center Surpasses 1 Million Visitors, "Increasingly Popular"

BMW Driving Center Overview

[Asia Economy Reporter Changhwan Lee] The popularity of the BMW Driving Center, a complex automotive cultural space created by the BMW Group, is steadily increasing.

BMW Korea announced on the 26th that the BMW Driving Center has surpassed 1.02 million cumulative visitors since its opening in August 2014.

The BMW Driving Center is the only complex automotive cultural space in the world within the BMW Group that houses both a track and customer experience facilities in one location. It is also the first in the Asia region within the group and the third driving center established after Germany and the United States.

The BMW Driving Center has seen a total investment of approximately 105 billion KRW, including an initial 77 billion KRW and an additional 13 billion KRW for the second track, new off-road course, and expansion of exhibition spaces specialized by vehicle segments.

Currently, it occupies an area of 291,802 ㎥ and features a 2.6 km-long driving track and off-road course, along with test drive experience facilities. It also includes exhibition spaces where visitors can see models from all BMW Group brands such as BMW, MINI, BMW Motorrad, and Rolls-Royce.

The BMW Driving Center promotes BMW’s unique ‘Sheer Driving Pleasure’ through various driving programs offered at the test drive facilities, which include both track and off-road courses.

Recently, the driving programs were extensively revamped to reflect diverse customer needs. They are broadly divided into two categories: general models and BMW M. The general BMW and MINI model programs are further segmented into three groups: customers unfamiliar with the BMW brand, those familiar with it, and enthusiasts who have experienced it multiple times. The BMW M experience program serves as a flagship offering, providing a differentiated program where participants can feel the vehicle’s performance to the extreme.

BMW also contributes to direct and indirect job creation through domestic partners. Currently, about 130 staff members work at the BMW Driving Center, with approximately 80% of them being residents of the Incheon area where the center is located, actively supporting the revitalization of the local economy.

This content was produced with the assistance of AI translation services.