Lungtu Korea Partners with Burger and Chicken Brand Mom's Touch for 'Kairos' Promotion
[Asia Economy Reporter Hyunseok Yoo] Mobile game specialist publisher Longtu Korea announced on the 24th that it will hold a partnership promotion for the MMORPG 'Kairos' in collaboration with Korea's leading burger and chicken brand Mom's Touch.
Through this partnership promotion, customers who purchase a Mom's Touch burger set or chicken product will receive a special coupon for Kairos items. Additionally, if they upload a photo of the coupon verification to the Kairos Naver Cafe, 100 people will be selected by lottery to receive a Mom's Touch Dakgangjeong Trio mobile gift certificate.
‘Kairos,’ officially launched in Korea last May, gathered 1 million pre-registrations before its release and ranked 2nd in popularity on the Google Play Store immediately after launch. About nine months after its release, the cumulative downloads have surpassed 580,000, and the total number of game visitors has exceeded 260,000.
Mom's Touch, operated by Haemaro Food Service, is a burger and chicken brand loved by customers for its excellent cost-effectiveness strategy, offering great taste and quality for the price, and its firm philosophy on service quality such as 'after order cook,' where food is prepared after ordering. There are about 1,300 Mom's Touch franchise stores nationwide, and Mom's Touch franchises are considered a preferred franchise brand in the startup market because they allow relatively reasonable startup costs and stable profit generation.
Kim Hongseok, Head of Growth Strategy at Haemaro Food Service, said, "We expect a great marketing synergy effect between the two companies through the joint promotion with Longtu Korea and Haemaro Food Service."
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Kim Bongjun, Head of Management Support at Longtu Korea, said, "Through this collaborative marketing with Mom's Touch, the long-running ‘Kairos’ is expected to attract attention from users once again," adding, "We plan to carry out additional collaborative marketing through active cooperation with Haemaro Food Service in the future."
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