Cafe24, 65 Million Members Lazada Webinar: "Revealing Southeast Asia Export Success Strategies"
[Asia Economy Reporter Lim Chun-han] Cafe24 announced on the 24th that it will reveal strategies for Korean companies to enter local markets in collaboration with Lazada, Southeast Asia's largest marketplace.
Cafe24 will hold a webinar titled "Lazada's Strategies for Expanding Sales in Southeast Asia" at 2 PM on the 3rd of next month. Lazada is one of Southeast Asia's largest open marketplaces with 65 million members. Through its own logistics service, "Lazada Global Shipping," it provides fast and accurate delivery even across the many islands of Southeast Asia.
Cafe24 has been supporting Korean brands' entry into Southeast Asia in partnership with Lazada. When sellers expose their products from their own shopping malls to Lazada through "Cafe24 Market Integrated Management," they can simultaneously sell in five countries: Malaysia, Singapore, the Philippines, Indonesia, and Thailand.
The webinar will feature experts including Director Zhao Jian, who oversees Lazada's cross-border business, as speakers. They will present a collaboration model between Cafe24 and Lazada that will empower Korean businesses to expand into Southeast Asia.
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Jae-seok Lee, CEO of Cafe24, said, "Southeast Asia is a region with immense potential for e-commerce market growth and strong popularity of the Korean Wave. We will foster a global collaborative ecosystem to support the local entry and success of Korean brands."
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