LG Chem Introduces 24-Hour Non-Face-to-Face Psychological Counseling at All Global Sites

Mobile Psychological Counseling Program Operated for 20,000 Members in 17 Countries
Expected to Enhance Work Engagement through Stress Relief and Psychological Stability

[Asia Economy Reporter Yoonju Hwang] LG Chem is introducing a 24-hour psychological counseling program to help its employees maintain healthier minds amid the prolonged COVID-19 pandemic.

On the 23rd, LG Chem announced that it will implement and operate a global psychological counseling program called ‘The Joeun Maeum Green’ supporting eight languages across all its workplaces for over 20,000 employees in 17 countries worldwide.

This initiative aims to actively support employees experiencing psychological anxiety due to changes in work styles such as the normalization of remote work and the use of online platforms for recruitment, training, and meetings, allowing them to relieve stress anytime and anywhere without restrictions.

LG Chem will focus on mobile counseling, which is accessible anytime and anywhere, to overcome the limitations of the existing one-on-one face-to-face counseling mainly operated by in-house resident counselors and to extend benefits to workplaces that previously had no counseling opportunities. Mobile counseling will primarily be conducted through real-time chat and phone consultations, and any LG Chem employee can receive psychological counseling on work-related concerns such as career and organizational life, as well as personal issues like family relationships, through a one-stop service after installing the mobile app.

LG Chem has signed a usage contract for the mobile platform Trost with the domestic psychological counseling startup Humart Company and plans to thoroughly maintain anonymity and confidentiality through the operation of external psychological counselors. To cater to the MZ generation who prefer non-face-to-face communication, the company will actively utilize text therapy. Text therapy’s biggest feature is the continuity of counseling through chat, allowing users to review accumulated counseling content and perceive improvements in their psychological state themselves.

For overseas employees, a 24-hour hotline providing counseling in local languages will be established. Currently, LG Chem operates businesses in countries including China, the United States, Brazil, Germany, Russia, Poland, and Jordan, with about 6,000 employees working abroad. The hotline counseling service for overseas employees is scheduled to begin operation in March in collaboration with a psychological counseling specialist company with a global network.

Through the introduction of this program, LG Chem expects to maintain healthier psychological states among its employees, enhance work engagement, and achieve additional effects such as preventing environmental safety accidents.

Shin Hak-cheol, Vice Chairman of LG Chem, said, "Simultaneous changes directly related to work and lifestyle, such as online meetings and remote work, are occurring rapidly due to the spread of COVID-19 and changes in the times. LG Chem will continue to expand welfare programs that embrace the minds of employees worldwide and provide practical help for psychological stability to respond to these rapid changes."

This content was produced with the assistance of AI translation services.