Targeting the Business Market Following the Home Projector Market
Up to 300-inch Large Screen with 6000 ANSI Lumens Brightness and 4K UHD Resolution
Maximizing User Convenience with Wireless Connectivity, Web Browser, and Business Software Provided

"Brighter and Clearer" LG Electronics Launches Two High-Resolution Business Projectors 'LG ProBeam' View original image

[Asia Economy Reporter Eunmo Koo] LG Electronics is launching an offensive in the commercial projector market.


On the 22nd, LG Electronics announced that it will release two new high-resolution business projectors, the ‘LG ProBeam’, in the domestic market. LG ProBeam is a business projector brand that LG Electronics introduced for the first time last year. LG Electronics operates a dual system in the projector market, with ‘LG CineBeam’ for home use and LG ProBeam for office use.


The two new models (model numbers BU60PST, BF60PST) offer a brightness of 6000 ANSI lumens, which is brighter than their predecessors. 6000 ANSI lumens is comparable to the brightness of lighting 6000 candles simultaneously, allowing clear screen visibility even during daytime meetings. They are equipped with laser light sources that last about 20,000 hours, approximately five times longer than conventional lamp light sources.


The BU60PST supports 4K UHD resolution on screens up to 300 inches. It delivers about four times clearer and sharper image quality compared to WUXGA resolution, which holds the largest share in the business projector market. Additionally, it boasts a maximum contrast ratio of 3,000,000:1, providing excellent visibility. The HDR10 feature enhances brightness in bright areas and deepens darkness in dark areas, delivering natural and vivid image quality.


The new products come with a web browser, allowing internet access without connecting a PC, as long as wired or wireless networks are connected. They also have built-in software such as Office Viewer and Video Viewer, enabling convenient viewing of documents like PPT and Excel files or videos stored on USB drives without connecting a PC.


Using LG ProBeam’s screen share and screen mirroring functions, users can share the screens of IT devices running the Android operating system in real time. Users can wirelessly connect laptops, smartphones, and other devices to LG ProBeam and display their screens on a large screen for meetings.


The new models include various screen adjustment features considering the diverse sizes and shapes of meeting room spaces. In particular, the BU60PST allows screen resizing at up to 12 points along the screen edges, providing accurate and straight images. Most projectors only allow screen shape adjustment at four corners, making it difficult to finely tune the screen depending on the installation location.


Customers can purchase LG ProBeam through consultation and quotation inquiries on the LG Electronics B2B website.



Kim Sun-hyung, Head of Korea HE Marketing at LG Electronics, emphasized, “LG ProBeam is a product that actively applies innovative technologies and know-how accumulated in the projector market,” adding, “We will continue to target the premium projector market with ProBeam as our flagship.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing