Pet Supplies Also on 'Labang'... SSG.com to Launch Mollis Labang Live Broadcast

Live Broadcast from 9:30 PM on the 23rd for 1 Hour at Mollis Seongsu Branch
Seongsu Branch Mascot Giant Poodle 'Tilson' Appears... Snack 'Mukbang'
Special Offers on Snacks, Pet Food, Strollers, and Pee Pads During Broadcast... Viewer Discount Coupons Also Available

[Asia Economy Reporter Yuri Kim] SSG.com announced on the 22nd that it will hold a live commerce event, SSG.LIVE, for one hour starting at 9:30 PM on the 23rd at the 'Mollis' store inside Emart Seongsu branch.

In this broadcast, SSG.com plans to introduce 'Mollis,' an offline specialty store for pets, and showcase popular products such as snacks and pet food. The store mascot, a giant poodle named 'Tilson,' will appear live to perform a snack 'mukbang,' attracting viewers' attention.

The broadcast will feature seven pet products including snacks, pet food, strollers, and waste pads. The selection focuses on Mollis bestsellers, which will be offered at special prices only during the broadcast.

Notably, the pet snacks 'Boneless Chicken Maly Stick (30 pieces)' and 'Boneless Duck Maly Stick (30 pieces)' will be offered with a buy two, get one free promotion. The cost-effective disposable waste pads 'Sambaek Pad (300 sheets)' will be sold at a 10% discount for 17,460 KRW. The one-touch '4-wheel Simple Road Pet Stroller' will have a 10,000 KRW discount coupon available during the broadcast, allowing purchase for 50,000 KRW.

'Mollis Cat Food 15kg' will be sold at a 30% discount for 26,180 KRW, and the large-capacity snack pack '60days Cat Snack Churu,' made with tuna, chicken breast, and salmon, will be available at a 40% discount when purchasing two or more.

A newly planned product for this live broadcast is also noteworthy. The 'My Dog Beef Pack (4 steak beef 200g packs and 2 porridge packs)' was prepared to meet the trend of providing premium home meal replacement (HMR) health food for pets.

SSG.com will provide a 5% discount coupon, valid for up to 10,000 KRW off, to all customers who watch the live broadcast for more than five minutes. This coupon can be used until 11:59 PM on the day of the broadcast.

Lee Jong-cheol, head of the Living MD team at SSG.com, said, "Considering this is the first pet product broadcast on SSG.com, we put great effort into product selection and content composition." He added, "We will hold a 'Mollis Week' event until the 24th, offering up to 20% discounts on various pet products beyond those featured in the broadcast."

Meanwhile, SSG.com is differentiating itself by presenting live broadcasts linked with offline stores as killer content. They have introduced 'Flyer Live' showcasing Emart flyer products, 'Beauty Live' from Chicor stores, 'Toy Kingdom Live' from toy specialty stores, as well as live broadcasts for 'Emart Meat Center Lunar New Year Gift Sets' and the 'New Opening of Warehouse-type Store Traders,' implementing an online-offline integrated strategy.

This content was produced with the assistance of AI translation services.