11st, AK PLAZA Shopping Live Broadcast... "What If You Could Shop Unlimitedly at the Department Store?"

11st conducts department store shopping live broadcasts through LIVE11.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 21st that it will hold a ‘Department Store Shopping Live Broadcast’ through its live broadcast corner ‘LIVE11’.

On the 22nd, a live shopping broadcast featuring cheerleaders Seo Hyun-sook and Lee Na-kyung will begin at AK PLAZA Bundang branch from 8:30 PM for about two hours. The program is designed as an entertainment format that provides new fun to customers through real-time shopping and games conducted in the store.

From the first to the third floor of the department store, Seo Hyun-sook and Lee Na-kyung will visit stores preferred by people in their 20s and 30s, ranging from major cosmetics brands to young casual brands. At each store, they will play games featuring products they have wanted to own. Only the person who wins the game can purchase the product using a credit card provided by the production team.

Customers who actively participate in real-time chat, such as guessing who will win the game, will be entered into a draw to win prizes including a Louis Vuitton bag (1 person) and Gucci perfume (2 people). Additionally, various benefits are prepared, such as issuing a ‘15% discount’ coupon (up to 50,000 KRW for purchases over 10,000 KRW) applicable to all products at AK PLAZA within 11st, providing Starbucks gifticons on a first-come, first-served basis to customers who purchase during the broadcast, and an additional 5% SK Pay points accumulation for customers who purchase featured products using SK Pay points during the broadcast.

An official from 11st said, “This shopping live broadcast, prepared as the first collaboration live broadcast with a department store, will be a new type of content connecting online and offline shopping experiences,” and added, “We will continue to pursue unique attempts that go beyond the limits of online shopping through LIVE11.”

This content was produced with the assistance of AI translation services.