Tmon Secures 305 Billion KRW Investment... "Full-Scale IPO Within the Year"

[Asia Economy Reporter Kim Bo-kyung] Time commerce company TMON announced on the 19th that it has completed a paid-in capital increase of 305 billion KRW through pre-IPO equity investments promoted since the second half of last year. Successfully securing investment marks the first step toward an initial public offering (IPO) within the year.

The PSA consortium secured 255 billion KRW in investment funds through domestic institutions and foreign capital attraction, while existing major shareholders Kolberg Kravis Roberts (KKR) and Anchor Equity Partners additionally contributed 50 billion KRW.

A TMON representative stated, "Foreign investment firms also participated in this capital increase," adding, "This once again proves the high evaluation and interest of overseas capital in TMON's competitiveness, growth potential, and the rapidly growing Korean e-commerce industry."

Investors participated in the capital increase by acquiring exchangeable bonds (EB). Since exchangeable bonds are recognized as capital, TMON's financial structure will be significantly improved. Following the successful investment attraction, TMON plans to accelerate its IPO in collaboration with the lead underwriter Mirae Asset Daewoo.

As TMON has been intensifying its time commerce service, which offers special deals by the hour, it has strengthened service competitiveness and turned on green lights for various customer indicators. The number of new subscribers last year increased by 47.8% compared to the previous year, and subscriptions among teenagers, a future growth engine, nearly tripled.

Premium membership "Super Save" members increased fivefold year-on-year as of the third quarter, and sales grew 5.5 times. Their average purchase amount per transaction also increased more than threefold. The gift service saw a threefold increase in customers within a year, with purchase frequency and purchase amount rising by 63% and 215%, respectively.

Launched in 2017 as Korea's first live commerce service, "TVON" has expanded its scope from hosting electric vehicle launch shows to selling officetel pre-sale rights, marking a first in domestic e-commerce.

Lee Jin-won, CEO of TMON, said, "We were able to successfully complete investment attraction by being recognized for TMON's competitiveness and future growth potential," adding, "This will serve as an opportunity to settle capital deficits and concretize plans for a successful IPO in the second half of the year."

This content was produced with the assistance of AI translation services.