Fila, BTS Collaboration Collection Pre-Orders Start from the 21st

A Total of 21 Types of Clothing and Accessories Included

[Asia Economy Reporter Lim Hye-seon] Global sports brand FILA is launching a pre-sale of the collection collaborated with BTS for five days starting from the 21st.

The ‘FILA X BTS Now ON Collection’ is the second official collaboration line between FILA and BTS following last year’s ‘Love Yourself Collection.’ Advertising content featuring BTS wearing the collection products has also been released. This is the first time BTS has appeared in advertisements actually wearing fashion collaboration products.

‘ON’ is BTS’s representative song released on February 21 last year that became a global hit. Since this collection is inspired by the song and its music video, it proposes a unique fashion style as a special collection for us who continue to grow despite pain and fear at this very moment (Now ON).

The collection consists of 21 items including short-sleeve T-shirts, sweatshirts and pants, bucket bags, cross bags, bucket hats, and various apparel and accessories. It features a collaboration-exclusive icon combining FILA’s F logo and BTS’s official logo, and incorporates graphics, colors, and artwork elements inspired by the ‘ON’ music video into the products.

Customers who purchase collection products worth over 40,000 won will receive five collaboration patches, and those who purchase over 100,000 won will receive five collaboration patches and 14 photocards as gifts. The products and gifts will be shipped sequentially starting from June 13.

This content was produced with the assistance of AI translation services.